If you’re in the transportation business you know that having your own shippers is crucial to the bottom line of your business. If you’re a carrier and use brokers for all of your loads, you are probably costing yourself $300 – $500+ per week per truck. If you’re a freight broker no shippers, means no loads, means no income. It’s that simple.
But how do you find the shippers to get the loads to put on your own trucks or to broker? It’s really not that difficult. The hardest thing about getting shippers is picking up the phone.
Now, regardless of what anyone tells you or advertises, there is no easy way to get shippers. Especially shippers that have good freight. What is good freight? This depends on a number of factors. Good freight can be the rate, the lane, the weight of the load, the commodity being shipped. Ask 5 people what a good load is and you’ll get 5 different answers.
Good freight is defined by you, your wants, your needs. For a carrier it might depend as much on the lane as the rate. For a broker, good freight might be the loads that are easiest to get a truck to move. Good is in the eyes of the beholder.
There is no magic potion or spell to get shippers with good freight. As each has their own definition of good freight you’ll just have to weed out the ones that don’t have your own particular brand of “good freight”.
Believe me, if there was a way to give you a list of shippers with good freight, that met your definition of good freight, I would have retired a long time ago and be sitting on a beach somewhere in a tropical climate.
The point is, there isn’t such a list. There is no shortcut. There is no easy way. You have to do the work.
We have a video in the archives of the ProTransLIVE client area that goes into detail about this very topic. If you are a client with access, or wish to gain access by clicking here, we recommend watching this video.
Thanks, and talk soon.