Over the years we’ve worked with several current and former professional athletes preparing for a transportation & logistics business. Each one had a sincere desire to win. They approached their business as a team would getting ready to play an opponent. In this case the opponent was failure.

While working with these individuals and their companies, we could see the discipline and drive they brought from their athletic careers. One thing that each understood was the importance of momentum.

If you watch any sport, you will hear the word momentum thrown around like a horseshoe at a backyard picnic. But it’s critical for a team’s success. Not only that, it’s critical for a freight brokers success.

Momentum is fickle. You either have it, trying to get it, or had it. One could also include that if you have it, you work hard to keep it. What is momentum? For our purpose, it’s the impetus and driving force gained by the development of a process or course of events.

But how do you get momentum as a freight broker? How do you keep it? Just as in sports, it begins with knowledge. Knowing not only what to do but how to do it. With knowledge you gain impetus, that force which can make things happen or happen more quickly.

Successful freight brokers, in my opinion, share a common trait with a professional athlete, that desire to win. They both work hard to be successful, as failure isn’t an option. This trait is a driving force that is fine tuned by the development of the process and recognizing events in which to capitalize.

Momentum begins when you decide to move forward as a freight broker or freight broker agent. The momentum wheel begins to move. You keep the momentum wheel moving by learning and doing. Understanding that there are no small tasks, they’re all important.

As you build and progress, the momentum wheel begins to become easier to move and keep moving. Things start to happen more quickly, and you begin to have greater success. Now you must keep the momentum.

Keeping the momentum is as simple as continuing to do and building from what you have done to that point. You can’t become complacent. Complacency will stop momentum. When momentum stops, you might find that it’s much harder to get moving again.

Momentum, get it, have it, keep it!

Thanks, and talk soon…

TALTOA
800.582.4167
taltoa.com