No one chooses to work as a freight broker in hopes of achieving failure. That is a simple fact. Those who choose to work as a freight broker have their own reasons, be it ready to get out of the truck, be self-employed, have their own business, or any other number of reasons, all have the same common goal of being successful.
But not everyone is successful. Many years ago, when I applied for a commission only sales position the manager of the company told me it wasn’t easy. If it was, everyone would be doing it. I was just hard-headed enough to believe that I was one that could do it. Two weeks after getting the job, I was beginning to have doubts.
After two weeks of not making a single penny, a quarter of a tank of gas in my car, and barely enough money to buy a pack of bologna and a loaf of bread, I knew I had better learn to sell, fast! With only a library card I checked out some books on sales and spent the entire weekend reading. The following Monday I made my first sell.
Working as a freight broker is first and foremost selling. Any successful business requires that one knows how to sell. You can have the best product or service in the world, but if you don’t know how to sell it you won’t be in business long.
Most don’t consider themselves to be a natural born sales person. In reality, everyone is a natural born sales person. Think about it, you’ve been selling your entire life. When you were a baby you sold your parents on when you were hungry, later you sold family and friends on what you wanted for your birthday or Christmas, more recently you’ve been selling when you went on a job interview.
What most don’t know or understand is the process. Once you learn and understand the process for selling, then you can begin making money as a salesperson.
Selling is a very important part of being a freight broker. Therefore, all our training and consulting packages include sales training. As a matter of fact, that’s where we start.
Thanks, talk soon.